Infiltrating a Fitness Cult (w/Alix Best)

Today I’m talking Swolverine co-founder Alix Best. She has a varied and deep background in fitness, and we cover a lot of topics in this podcast, including what it’s like to infiltrate what basically amounts to a “fitness cult” — you know, the EARLY days of CrossFit . (I’m joking, just sort of.) We also talk about what it’s like to be a woman founder in the male-dominated supplement industry and broader fitness industry. Alix is a straight shooter, and she doesn’t hold much back. Some of her stories from the trenches about not being taken seriously just because she’s a woman were eye-opening for me. They changed my perspective on how much work still needs to be done in this industry so that people are given credit based on merit. I hope you get as much from this podcast as I did!

Alix Best on the BarBend Podcast

In this episode of The BarBend Podcast, David Thomas Tao and Alix Best discuss:

  • Starting off as a four-sport varsity athlete (2:15)
  • Cutting your teeth in the supplement industry that is anything but transparent sometimes (4:30)
  • Finding their place in the CrossFit community (8:00)
  • That first time doing “ Fran ” (11:00)
  • Is there an “ideal” body for CrossFit? (15:00)
  • The feeling of “belonging” in sports and fitness communities (19:00)
  • Do women need to “do more” to prove themselves in fitness? (22:00)
  • How fitness consumers are getting smarter (25:00)

Relevant links and further reading